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A Course in Business Communication
 
Madhulika Jha and Shashi Shekhar
Price : ₹ 110.00  
ISBN : 9788125039907
Language : English
Pages : 90
Binding : Paperback
Book Size : 180 x 240 mm
Year : 2010
Series :
Territorial Rights : World
Imprint : No Image
 
   
 
 
About the Book

A Course in Business Communication deals primarily with the communication needs of students pursuing business management courses. The book provides in-depth knowledge of the various forms and practices of business communication which should help learners to understand the nuances of business communication and enhance their communication skills at the work place.

The book is divided into three parts—the first part presents an overview of communication, its nature, scope and significance. Negotiation and presentation skills are discussed in Chapters 2 and 3 of this section. Chapter 4 discusses the importance of meetings and how best they can be conducted. In Chapters 5and 6, which form the second part of the book, the significance and characteristics of the most important and basic skills of communication—speaking and listening are discussed. Part III which deals with written communication comprises the essentials of effective business writing. This section elaborates on the important forms of written communication, namely, letters, reports, notices and circulars, resumes, paragraphs and e-mails.

Each chapter is followed by questions to test learner comprehension. We hope that students who study this book will be able to use the knowledge effectively.

Table of Contents

Introduction

PART I
COMMUNICATION

  1. Communication: Origin and Scipe
  2. Presentation Skills
  3. Negotiation Skills
  4. Meetings


PART II
ORAL COMMUNICATION

  1. Speaking Skills
  2. Listening Skills


PART III
WRITTEN COMMUNICATION

  1. Letter Writing
  2. Report Writing
  3. Notices and Circulars
  4. Resume Writing
  5. Paragraph Writing
  6. Writing E-mails
Contributors (Author(s), Editor(s), Translator(s), Illustrator(s) etc.)

Madhulika Jha  is currently Director, Amity Institute of English and Business Communication, Amity University. She has  twenty-eight years of teaching experience and has taught in the Department of English, Bhagalpur University. She has specialised in linguistics and language teaching. 

She conducts workshops and seminars with leading corporate houses and has been a resource person for  Executive Development Programmes, Management Development Workshops, Employees Development Workshops, and Faculty Development Workshops. She also supervises M. Phil. and Ph. D. students and has published a number of books and scholarly papers.          

Shashi Shekhar is Senior Lecturer at Amity Institute of English and Business Communication, Amity University. He obtained his Master’s degree from Banaras Hindu University and Post Graduate Diploma in Teaching of English from  theCentral Institute of English and Foreign Languages[CIEFL] and presently he is pursuing doctoral research in the area of Applied Linguistics and Language Teaching. He has been teaching in M.Phil, Post Graduate and Undergraduate programmes for over six years.

With his experience in teaching EFL/ESL, he has been a part of several training programmes including Executive Development Programmes, Management Development Workshops, Employees Development Workshops, Faculty Development Workshops etc.