Cultural Studies in the Future Tense
Lawrence Grossberg
158 x 240 mm
Year of Publishing
Territorial Rights
Orient BlackSwan

Lawrence Grossberg is one of the leading international figures in the study of the relations between political and popular cultures. In Cultural Studies in the Future Tense, he offers a powerful critique of the forms of progressive intellectual-political analyses. He asks why we so often tell the same stories over and over (as if the world were not changing or were changing in precisely the same ways) or tell stories that claim to be absolutely new (as if the world were magically new). He argues for an understanding of cultural studies as conjunctural analysis, based on commitments to contextualism, anti-reductionism and articulation. Cultural studies sees the world in terms of contingency and determination, the old and the new, economies and cultures, etc. Refusing to reduce modernity to its Euro-American forms, and challenging its taken-for-granted understandings, he argues that euro-modernity is a specific geo-historical actualization of a more complex and diverse diagram.

Grossberg sees the current global tumult defined by struggles among and for multiple ways of imagining and being modern. Consequently, he begins to rethink a number of fundamental “modern” concepts and their relations—including economy, culture, the popular, and politics. This book offers a vision of a contemporary cultural studies that embraces complexity, rigorous interdisciplinary practice and experimental collaborations in an effort to better explain the present in the service of the imagination of other futures and the struggles for social transformation.

Lawrence Grossberg is the Morris Davis Distinguished Professor of Communication Studies and Cultural Studies, and Adjunct Distinguished Professor of American Studies, Anthropology, and Geography at the University of North Carolina, Chapel Hill, USA.
Introduction: We All Want to Change the World
  1. The Heart of Cultural Studies
  2. Constructing the Conjuncture: Struggling over Modernity
  3. Considering Value: Rescuing Economies from Economists
  4. Contextualizing Culture: Mediation, Signification, and Significance
  5. Complicating Power: The “And” of Politics, and . . .
  6. In Search of Modernities
‘Lawrence Grossberg was one of the pioneers of cultural studies in the United States. Since then, he has not only meticulously and with rare critical insight tracked its international development but made several original contributions to it in his own distinctive voice. Forty years after the foundation of the Centre for Cultural Studies in the U.K., people constantly ask, “Cultural studies: where is it going?” Grossberg’s latest book is one of the most important, insightful, cogent, wide-ranging, and persuasive attempts to offer an answer to that question. It is required reading for anyone interested not only in the future of cultural studies but in contemporary culture and its political meanings. Cultural Studies in the Future Tense is not to be missed.’

- Stuart Hall

‘Lawrence Grossberg’s book does something much more useful than giving us an introduction to cultural studies. It demonstrates what cultural studies can do, giving a broadly interdisciplinary and politically engaged analysis of our contemporary conjuncture. This is an excellent model for future work in the field.’

- Michael Hardt
co-author of Commonwealth

3-6-752 Himayatnagar, Hyderabad,
500 029 Telangana
Phone: (040) 27662849, 27662850
Follow us on
Copyright © Orient BlackSwan, All rights reserved.
Disclaimer and Privacy Policy
Terms and Conditions
Frequently Asked Questions